Travel Membership Commerce
Turn travel customers into long-term members.
Build recurring revenue beyond the booking.
Club gives travel businesses everything they need to launch, sell and operate their own travel membership ecosystem — connecting members, travel products, sellers and partners through one revenue engine.
Members
Tiers & benefits
Revenue
Recurring by design
Partners
Sellers & benefits
The Big Idea
What if your customer relationship lasted years instead of one booking?
Traditional travel
Club
Sell once. Grow for years.
What Club Really Is
More than memberships. A complete travel club ecosystem.
Club connects every participant needed to create and operate a scalable travel membership business.
Partners + Sellers + Club Owner → Club → Members
1. Club Owner
Travel Company / Brand
Creates and operates the membership program.
Can:
- Create membership tiers
- Define pricing
- Control benefits
- Manage members
- Add packages
- Set commercial rules
- Manage sellers
- Track revenue
2. Members
Travelers
Join the club and access member-only travel.
Join the club and access:
- Travel packages
- Exclusive member pricing
- Special benefits
- Activities
- Travel offers
- Member-only products
- AI assistance
- Travel support
3. Travel Product Partners
Package & Service Providers
DMCs, hotels, tour operators, experience providers and local suppliers.
Can contribute:
- Holiday packages
- Hotels
- Activities
- Transfers
- Experiences
- Destination services
- Special offers
4. Benefit Partners
Lifestyle & Travel Benefits
Add value to memberships beyond travel itself.
Can add value to memberships through:
- Airport benefits
- Restaurants
- Attractions
- Lounges
- Experiences
- Transportation
- Retail offers
- Lifestyle privileges
- Partner discounts
5. Sellers & Distribution Partners
Agencies / Sales Partners / Affiliates
Sell memberships to their own customers.
Can sell memberships to their customers.
- Sales tools
- Member registration
- Commission tracking
- Sales reporting
- Customer management
- Promotional offers
6. Vbooking Ecosystem
Powering the club
The commerce and AI layer behind every membership.
- Booking
- Packages
- AI planning
- Agentic assistance
- Payments
- Upselling
- Member experience
Three-Sided Business Model
Owners build it. Partners supply it. Sellers distribute it.
Club Owners
Build the membership business.
Partners
Supply products and benefits.
MEMBERS
Sellers
Acquire members and distribute the club.
Vbooking
Powers booking, AI, payments and upselling.
Design
Create membership programs built around your business model.
Membership Tiers
Membership Duration
Member Pricing
Included Benefits
Travel Content Ecosystem
Build a marketplace of travel packages for your members.
Examples of partners:
Package Contributor Portal
Let partners contribute travel products to your Club.
Your Own Team
The company creates its own packages.
DMC Partners
Local destination experts add packages.
Tour Operators
Provide ready travel programs.
Vbooking Partners
Approved ecosystem partners contribute content.
External Suppliers
Provide individual travel components.
Partners can
Club owner
Partner Network
Grow the value of your membership through partners.
Partner categories:
White label preview
Your Club.
Your Brand.
Each partner can provide:
Distribution
Let others sell your membership.
Travel agencies and authorized sellers can receive their own sales access.
Seller Portal
Club Owner Dashboard
Run the entire membership business from one place.
Dashboard areas:
Members
Active members · New members · Expiring members · Renewals · Member activity
Sales
Membership sales · Revenue · Seller performance
Packages
Published packages · Bookings · Availability
Partners
Partner offers · Benefits · Usage
Revenue
Membership revenue · Booking revenue · Upsell revenue · Renewals
Engagement
Member usage · Popular destinations · Offers viewed · Repeat travel
Member Experience
A private travel world for every member.
The member sees:
More Ways to Earn
Create revenue throughout the entire membership lifecycle.
Revenue can come from:
Membership Sale
Initial membership revenue.
Renewal
Recurring membership revenue.
Travel Packages
Additional travel transactions.
Upgrades
Higher membership tier.
Additional Travelers
Family or companion travel.
Extra Nights
Additional accommodation.
Activities
Destination upselling.
Transfers
Transportation upselling.
Premium Experiences
Luxury and special services.
Partner Revenue
Commercial agreements with ecosystem partners.
White Label
Your Club. Your Brand.
Launch the membership experience under your own travel brand.
Club + Vbooking
Club + Turbo
Members access live travel inventory.
Club + Itinerary AI
Create journeys around membership entitlements.
Club + Agentic Travel
Members ask AI about benefits and plan/book travel.
Club + Super App
The membership becomes part of the customer's daily travel experience.
Who Club Is For
Travel Agencies
Tour Operators
DMCs
Hospitality Groups
Travel Startups
Banks & Loyalty Programs
Large Enterprises
Membership Businesses
Four Portals
Club Owner Portal · Partner Portal · Seller Portal · Member Experience
Club Engine
Club
Turn travel into a recurring relationship.
Build a membership business that grows revenue, retention and customer lifetime value.